Pantone 18-3224 Radiant Orchid, was chosen to be the color of the year 2014.
"While the 2013 color of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination," said Leatrice Eiseman, executive director of the Pantone Color Institute in a news release. "Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm."
Pantone's annual color coronation is one part cultural indicator and one part marketing forecast. The choice is influenced by movies in production, fashion runways, traveling exhibitions, new artists, technology, travel hot spots, sports and other socio-economic conditions. Pantone also minds a vast color library, including a Pantone Universe Paint Collection available at Lowe's stores, to which it is adding Radiant Orchid. Pantone collaborates with various manufacturers to create formulas for use in their products.
Understanding color meanings in business is essential when you are establishing a business profile. Color psychology affects our lives in so many ways, yet we often don't realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing.
PURPLE: If you are in a service business, use some purple in your marketing to denote your premium service. Purple is often connected with the 18 to 25 year old market as they see it as sexy and rebellious, while innovative designers connect it with sophistication and power. It is most often used by businesses in creative fields -designers, psychics and cosmetic manufacturers are common users of it.
MAGNETA: In business applications, magenta is most suitable to those in artistic or creative fields, such as artists, costume or set designers, writers, photographers, inventors, artist supply shops or art dealers. Magenta is a beneficial color for mentors and life coaches to use to assist their clients to let go of old ideas and to move forward in their lives. Its imaginative and innovative messages are encouraging to all who are looking to the future.
PINK: Pink relates to compassion, warmth, hope and understanding, so many charities choose to use it as a major component of their marketing program. It reflects a softness, sweetness and intuitive energy that works well for many products and websites promoting women's products and services, such as beauty salons, fashion businesses and cosmeticians. It is a beneficial color for candy stores and other businesses selling sweet products. Brighter versions are useful to promote less expensive and trendy products to the teenage and pre-teen market. Dusty pink relates to those businesses marketing sentimental services and products, particularly to the older market.