REBRANDING TO SPECIFY THE BLURRED LINES OF SENIOR LIVING

Posted by McKenna Burr on Apr 16, 2015

In Assisted Living, Main

REBRANDING TO SPECIFY THE BLURRED LINES OF SENIOR LIVING

 

Senior Living offers services for elderly people when it becomes a struggle for them to take care of themselves. They are still able to maintain their independence with assistance in their lives. With so many different housing options available for the elderly it is hard to know which one offers the best services for your loved one. The Assisted Living Federation of America (ALFA) is working on making more of an all-inclusive senior living approach in its re-branding efforts.

"When you look at the fact that as much as five years ago you could draw a line between an independent living and assisted living community, we find now that has very much changed," Said Brenda Bacon.

As senior living providers started incorporating various care types under one roof, including home care services, the need became more clear for ALFA to consider a name change. By re-branding you will be able to see a clear line between which living organizations offer which services.

“It was time to change what we call ourselves to better communicate in terms of changing the way we talk about our industry, as one that is senior living and not assisted living or memory care specifically,” said Brenda.

"While one of the pivotal objectives ALFA plans to undertake in the coming months involves establishing a Special Branding Committee to determine a new name that better reflects the association’s updated focus, as outlined in a letter Bacon sent in May to ALFA members, it is unlikely a new name change will arrive by the September board meeting."

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